BOGART has created fragrance and cosmetic products since 1975. The Group is also the owner of iconic beauty brands in Europe and the Middle East including April and HC Parfümerie. This represents a total of 413 stores in 6 countries.
With a unique market positioning as a manufacturer-distributor, the Group markets its products in France via selective fragrance and cosmetics networks and overseas via local distributors and its own retail network.
In 2020, the Group posted a €223.5m revenues with more than 95% of its turnover in Europe.
Turnover by business division breaks down as follows:
- Bogart Fragrances & Cosmetics, which covers the activities of its 9 own-brand fragrance and cosmetics brands;
- Bogart Beauty Retail which covers the activities of its network of 413 own-brand boutiques.
The Group employs 1,860 members at 30 june 2021.