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  INVIBES ADVERTISING company press release from 02/05/2018

  02/05/2018 - 17:00

INVIBES LAUNCHES NEW AD FORMAT, INVIBES ZOOM, A UNIQUE SOLUTION ON THE MARKET


Paris, 2 May 2018 - INVIBES ADVERTISING, an advanced technology company specialising in digital in-feed advertising, announces the launch of Invibes Zoom, a new milestone in developing the interaction between web users and adverts via a zoom feature that highlights the product in the ad format.

Link to product demo: http://demo.invibes.com/preview/index.html?bvci=9271

Invibes Zoom highlights product characteristics by adding a progressive zoom to the ad when the user scrolls down the page. This transformation of the image is more effective at attracting the user's attention and thereby leading them to the advertiser's website.

INVIBES ADVERTISING CEO and co-founder Nicolas Pollet said: “Highlighting the product is essential in ad creation. The focus offered by this new format allows the specific features of the product to be highlighted, while taking a step further in the evolution of the user experience.”

Read our latest press releases at:

http://www.invibes.com/fr/fr/investors.html

http://www.invibes.com/us/us/investors.html

A propos d'INVIBES ADVERTISING

Créé en 2011, INVIBES ADVERTISING est une adtech spécialisée dans la publicité digitale. Elle a développé une solution publicitaire qui s'appuie sur un format In-feed (intégrée dans les contenus média) inspiré des réseaux sociaux et optimisé pour une diffusion sur un réseau fermé de sites média (CCM Benchmark, Lagardère, Altice Media, Team Media, Prisma…). Ses clients sont de grandes marques (Cisco, Danone, Groupe Mulliez, PSA, SNCF, Volkswagen,…). INVIBES ADVERTISING dispose du Pass French Tech 2016.

INVIBES ADVERTISING est coté sur Euronext Access (Mnémonique : MLINV – ISIN : BE0974299316)

Plus d'informations sur www.invibes.com - www.invibes.ch

Suivez en direct les dernières actualités d'INVIBES ADVERTISING sur Twitter : @Invibes_Ads_FR

Contacts

Relations Investisseurs

INVIBES ADVERTISING
M. Kris Vlaemynck, CFO
kris.vlaemynck@invibes.com

ACTUS finance & communication
Anne-Pauline PETUREAUX
apetureaux@actus.fr
+33 1 53 67 36 72

Relations Presse

ACTUS finance & communication
Vivien Ferran
vferran@actus.fr
+33 1 53 67 36 34